Integration of interactive digital tools in foreign trade education

Abstract

This study evaluates the impact of an interactive digital guide for foreign trade students, seeking to determine if it improves the understanding of key concepts, reduces problem-solving time, and increases student satisfaction. A mixed methodology was employed, combining quantitative and qualitative data. Initially, the needs and prior knowledge of the students were diagnosed. The digital guide was implemented via Genially, collecting data through surveys, interviews, and analysis of academic performance, which were analyzed with descriptive statistics and content analysis. The results showed a 42% increase in the understanding of customs and trade processes, a 30% reduction in the time to complete exercises, and a 91% satisfaction rate among students, in addition to improvements in autonomy and interest in digital tools. A positive correlation between the use of the guide and academic performance was confirmed. It is concluded that the interactive digital guide is an effective tool for teaching foreign trade, facilitating autonomous learning and aligning with digital education trends. Its permanent integration into the curriculum is recommended.