Perfil basal de competencias emprendedoras sostenibles y correspondencia con un programa JTBD–SCAMPER

Cesar Hernan   Norabuena Mendoza

doi:10.47606/ACVEN/PH0570

Autores/as

Cesar Hernan Norabuena Mendoza Universidad de Investigación Internacional México https://orcid.org/0000-0001-9832-5126

DOI:

https://doi.org/10.47606/ACVEN/PH0570

Palabras clave:

competencias emprendedoras, emprendimiento sostenible, Jobs to Be Done, SCAMPER;, economía circular, valorización de residuos, educación superior

Resumen

Objetivo: caracterizar el perfil basal de las competencias emprendedoras sostenibles en estudiantes universitarios de Administración y analizar conceptualmente su correspondencia con los componentes formativos de un Programa JTBD–SCAMPER con residuos valorizables. Metodología: estudio cuantitativo, descriptivo y transversal basado exclusivamente en el pretest de un estudio matriz preexperimental. La población accesible fue de 175 estudiantes y el presente análisis se restringió a la cohorte analítica de 120 participantes que completó el protocolo matriz y dispuso de mediciones emparejadas; por ello, la línea basal no representa necesariamente todos los pretest inicialmente posibles. Se aplicó un cuestionario de 23 ítems en cinco dimensiones. El juicio de tres expertos mostró acuerdo máximo en claridad, coherencia y relevancia (V de Aiken = 1.00), y la consistencia interna global del pretest fue ? = .926. Resultados: la media global fue 80.41 (DE = 10.80; rango 46–112), equivalente a 3.50/5 por ítem. Los promedios por dimensión oscilaron entre 3.42 y 3.59. Conclusiones: identificación de oportunidades (3.59) y diseño y planificación (3.55) mostraron las puntuaciones relativas más altas; creatividad (3.48), transferencia y acción (3.45) y responsabilidad socioambiental (3.42) constituyeron áreas de fortalecimiento relativo. La correspondencia con JTBD, SCAMPER y valorización de residuos es conceptual y no constituye evidencia de efectividad del programa.

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Citas

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