Hidden kitchens in Caracas: an analytical approach to their operation and environment in 2023

Abstract

The present article aims to analyze the business model of hidden kitchens in Caracas, Capital District, which contemplates the aspects related to the start-up of this type of business, its operation and the environment in which it operates. Hidden kitchens represent a business model in the gastronomic sector that requires lower investment as they do not need to outfit or equip spaces to serve customers, nor do they incur personnel expenses for offering services on-site. The study employed a feasible project research approach with a design combining documentary and field elements. Data collection involved surveys and semi-structured interviews administered to customers, owners of hidden kitchens, and two experts in the field, respectively. It is noteworthy that the political and economic contexts present potential challenges for entrepreneurship in this type of business. On the other hand, the social and technological contexts offer unique opportunities, while the legal landscape poses certain discouragements for the development of ventures associated with this activity. The findings reveal that hidden businesses, by operating discreetly, can effectively reduce their tax burden, resulting in enhanced profitability and an expedited return on investment. However, it's crucial to acknowledge that these economic advantages often involve non-compliance with established norms within our regulatory framework, encompassing labor, commercial, and tax regulations.