Circular economy and innovation in eco-friendly rural tourism ventures in Mexico
DOI:
https://doi.org/10.47606/ACVEN/PH0590Keywords:
sustainable development, ecotourism,, environmental management, innovation,, rural tourism.Abstract
The circular economy and innovation are decisive for the development of rural ecotourism, although their implementation implies overcoming various barriers. The objective of this study is to analyze the gap between municipal planning and the infrastructure available for the practice of circular economy and innovation in rural ecotourism ventures in Mexico. Through a sequential mixed design, official documents from five municipalities were analyzed, determining the Political Prioritization Index. The application of an observation guide made it possible to form a Communal Circular Infrastructure Index. Subsequently, both indices were contrasted through a gap analysis. In the results, two municipalities present unsupported discourse, one shows a silent infrastructure, one shows total lag, and one shows high-high alignment. It is concluded that the circular economy and innovation in rural tourism need to find support in local budgets, otherwise they will only be an aspiration.
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Copyright (c) 2026 Cyntia Michel Olguín-Martínez, Januario Arámburo de los Ríos , Juan Manuel Quintero Ramírez , José Miguel Omaña Silvestre

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