Non-formal social education and political marketing: a multivariate perspective through social networks

Abstract

The use of social networks has increased exponentially in all countries of the world, even in those that are immersed in the greatest poverty, such situation being a breeding ground for the use of the samein the educational and political area. That is why, the present study aims to analyzetheincidence of political marketing in non-formal social education from the multivariate perspective of social networks, research conducted under ua positivist methodologypositivist, quantitative approach,field research, descriptive level. Its populationwas estimated at 500,000 people and the sample integrated by 384 subjects from the sectors of the south of the city of Guayaquil, the technique used was the encsursurvey and its instrument the dichotomous questionnaire. Casa data analysis technique, the statisticalstudywas employed. Among the resultsthe85% of respondents stated that they have responded online surveys via email or on social redes, 45% of themalso reported participating in surveys via phone callsand none were answered personally. It is concluded, thatthe five variablespresented in the hypothesis play an important rolein determining thecompetitiveness of the policy..