Fundamentals of inbound strategy for social media marketing

Abstract

Inbound marketing is a methodology that allows your potential customers to find you more easily on the internet, getting to know your brand, products and services through valuable content specially oriented to their questions, doubts and needs. That is why the objective of this research is to describe the fundamentals of inbound strategy for marketing in social networks. The methodology used is a documentary-type investigation of a descriptive level for the analysis and interpretation of the content. Therefore, it was obtained that the marketing inbound has three phases: Attract, interact and delight. When a client succeeds and tells others about it, it piques the interest of potential investors, creating a loop that automatically feeds and empowers your business. This is how the inbound methodology sustains your flywheel. This study allowed me to conclude that being present on social networks helps you build your brand, your digital image and how your company is perceived. It is a showcase to show your products or services to the world, tell them why you are different, what you can offer them, etc