Análisis de la evolución de emprendimientos sostenibles en Latinoamérica

Carlos Andrés Murillo Barrera; Janneth Marianella Aguiño Mendoza Janneth Marianella Aguiño Mendoza; Juan Tarquino Calderón Cisneros  Juan Tarquino Calderón Cisneros

doi:10.47606/ACVEN/PH0287

Authors

Carlos Andrés Murillo Barrera Universidad Estatal de Milagro https://orcid.org/0000-0002-0693-9903
Janneth Marianella Aguiño Mendoza Janneth Marianella Aguiño Mendoza Universidad Estatal de Milagro https://orcid.org/0000-0003-4764-2521
Juan Tarquino Calderón Cisneros Juan Tarquino Calderón Cisneros Universidad ECOTEC https://orcid.org/0000-0002-8167-8694

DOI:

https://doi.org/10.47606/ACVEN/PH0287

Keywords:

Entrepreneurship, evolution, environmental awareness, Latin America

Abstract

The purpose of this article is to analyze the evolution of sustainable ventures in Latin America, a topic of growing relevance in the economic and social context of the region. In recent years, ventures that integrate sustainable practices have gained prominence, reflecting a trend towards business models that not only seek profitability, but also a positive impact on the environment and society. This analysis examines the factors that have driven this evolution, including government policies, access to green financing, and growing environmental awareness among consumers and entrepreneurs. In addition, it identifies the challenges and opportunities facing these ventures, and assesses their contribution to sustainable economic development in the region. Through a comprehensive approach, the article provides a detailed overview of how sustainable ventures are transforming the business landscape in Latin America.

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