Strategies of merchandising of the leterago company, asepxia soap, in the letamendi parish of the city of Guayaquil

Abstract

The objective of the research is to develop effective marketing strategies for the company Leterago, a company in charge of the development and distribution of pharmaceutical products, specifically asepxia soap, which is the focus of this project. The Strategies are aimed at the public of the Letamendi parish, in the city of Guayaquil and its main objective is sought through the use of Merchandising strategies, for which it has been carried out under the feasible project modality supported by a bibliographic review together with a field approach to reality. Among the data collection techniques used are the survey and the interview. The sample was 383 people. Among the results it is evident that the proposal for the application of merchandising strategies of the company Leterago, Asepxia Soap constitutes the alternative to guarantee good rotation of the product, adequate promotions of the same, which will affect its commercialization. Contributing in this way to the fulfillment of what was intended and to improve its positioning.