Revisión bibliográfica referente al desarrollo de competencias y estrategias administrativas – financieras a nivel mundial, regional y local

William Emilio Figueroa Peñafiel; Daniel Arturo Zea Vallejo

doi:10.47606/ACVEN/PH0314

Authors

William Emilio Figueroa Peñafiel Universidad de Guayaquil https://orcid.org/0000-0001-8524-5733
Daniel Arturo Zea Vallejo Universidad de Guayaquil https://orcid.org/0000-0001-6360-7991

DOI:

https://doi.org/10.47606/ACVEN/PH0314

Keywords:

Entrepreneurship, strategic planning, financial management, value creation

Abstract

Youth entrepreneurship faces challenges due to a lack of administrative and financial skills. Acquiring strategic competencies is crucial to generate value, ensure sustainability, and adapt to economic changes in a globalized environment. The main objective of this article is to review academic literature on the development of administrative and financial skills and strategies in entrepreneurship at global, regional, and national levels. Through a documentary literature review, this article analyzes administrative and financial competencies in entrepreneurship across these levels, assessing the implementation of these skills in various business contexts and generating discussions and conclusions on their impact on business management. The review included books, articles, and academic projects to ensure the reliability and relevance of the information to the topic. Globalization drives companies to innovate and adopt essential administrative and financial strategies to achieve competitiveness and sustainable growth. Administrative management organizes and optimizes resources, while financial management strengthens leadership and profitability. Competitive strategy enables companies to confront their environments, and strategic planning facilitates decision-making and the development of innovative products. Finally, value creation through intangible assets and the use of key performance indicators secures a competitive advantage and a strong market position today. In conclusion, technological, political, and economic changes require companies of all sizes to implement administrative and financial strategies to enhance their market position and competitiveness.

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