Pymes and digital marketing in times of covid-19 from the ecuadorian context

Abstract

The Covid-19 pandemic has brought to the SMEs of Ecuador the opportunity to innovate in digital marketing. Situation for which the study aims to "Establish the contribution of digital marketing to SMEs in Ecuador in times of COVID-19". For which a methodology with a quantitative approach is used, of the field study type, with a descriptive level. Selecting a population of 150 people aged between 20 and 50 years. The data collection technique was the survey and the questionnaire as its instrument. Among the results, 60% of those interviewed responded that the development of this marketing tool is always a priority for the companies because it makes their production more visible. Concluding that, with the implementation of digital marketing by SMEs, it will be possible to reverse the trend that shows the operation of these companies today.