Use of digital marketing in an imaging center

Abstract

The medical care provided by diagnostic imaging centers is essential for the study of various pathologies that the population presents, since it is the basis for the diagnosis what doctors do; for which its diffusion and knowledge of its location is essential to the inhabitants of the city of Guayaquil. It is for this reason that the present study has purpose of proposing a digital marketing plan for the dissemination of an Imaging center in the city of Guayaquil. The study is based on the qualitative approach, using the method inductive deductive, in the feasible project modality, presenting a descriptive level. As a population, we have the patients who enter the Imaging unit being a average of 250 people per month, leaving the sample established at 125 patients. The data collection technique used was the interview and its instrument was the questionnaire; the analysis was performed by statistical means. Finding each other, who have information from the Center of Imaging by medical recommendation 48%; while 24% know it previously and 31% found it on social media. Concluding, that with the application of a plan of digital marketing, the dissemination of the services provided by the Imaging Center is increased to the population.